University Television

Livestreaming Policy for University Events

Video Services Overvie University Television (UTV) is a full service video production studio housed on the 4th floor of Memorial Hall. UTV handles all of the video production for Western Illinois University and has produced thousands of marketing videos, testimonials, live streams, and TV broadcasts since its inception, in their fully equipped studio, as well as on location. UTV services are free to all university entities, and are here to serve the needs of the University at large

Video Types

Video livestreaming of university events is a strategic communication tool designed to expand WIU’s reach, promote student recruitment, student retention, and enhance engagement with current and prospective students, alumni, and the broader community. To maximize impact and ensure alignment with university objectives, all livestreamed events must meet the following criteria:

  • Events must directly contribute to the retention and recruitment initiatives of WIU.
  • The department or unit requesting livestreaming is responsible for promoting the event across its communication channels (i.e. website, email, social media, print).
  • Events must demonstrate the potential to attract a sizable audience that justifies the investment of time, staffing, and technological resources required for livestreaming.
  • All events proposed for livestreaming must receive prior approval from University Marketing and Communications.


University Marketing and Communications will review requests for livestreaming, assess eligibility based on this policy, and make final determinations. Departments are encouraged to consult with University Television and/or University Marketing and Communications during the planning phase to determine whether an event qualifies for livestreaming consideration. University Television reserves the right to decline any livestream requests if criteria are not met or staffing is unavailable.