Management and Marketing

Donna Wiencek

Donna Wiencek, Assistant Professor of Marketing

Stipes Hall 420
(309) 298-1535


  • M.B.A., Marketing, Lewis University, 1999
  • B.A., Marketing and Business Administration, Lewis University, 1992

Teaching Interests

  • Consumer Behavior
  • International Business
  • Internet Marketing
  • Marketing Management
  • Marketing Practicum in Survey Research
  • Marketing Principles
  • Marketing Research
  • Marketing Technologies
  • Mobile Marketing
  • Professional Selling
  • Promotional Concepts

Research Interests

  • Data Visualization
  • Digital Marketing
  • Internet Marketing
  • Marketing Technologies
  • Mobile Marketing
  • Social Networking

Professional Highlights

  • Ms. Wiencek is recognized for developing and implementing innovative business and strategy solutions that focus on fact-based strategic and tactical research and analysis. She has extensive profit and non-profit, domestic, and global institutional, business-to-business and consumer research and competitive intelligence experience in various industries; with a specialization in higher education, safety and security, electronics, telecommunications, healthcare, accounting, retail, and housing markets.
  • College of Business and Technology Faculty Award of Excellence in University/Community Service
  • Outstanding Professor from the Sigma Sigma Sigma Chapter at Western Illinois University
  • Faculty Initiate of Delta Sigma Pi Lambda Omicron Chapter at Western Illinois University
  • Certificate of Appreciation, Western Illinois University - Disability Resource Center
  • Chair - College of Business and Technology Strategic Planning Committee (2012 - 2018): Lead the AACSB re-accreditation efforts for two cycles, which led to two AACSB accreditations.

Student Engagement

  • Director - Atlantis Program:
  • Supervisor Linköping University (Sweden) - Tutored a Thesis Seminar at Linköping University - Atlantis Program
  • Advisor - National Millennial GenZ Community
  • Faculty Advisor - Marketing Club (2012 - 2020)