Academics

Bachelor of Arts in Public Relations

Why Choose Public Relations at WIU?

  • Develop both creative and strategic skills for a successful career in public relations or advertising
  • Learn techniques for creating, producing, and placing persuasive messages in paid and earned media.
  • Gain expertise in delivering effective messages using a blend of traditional and new media.
  • Graduate prepared to create comprehensive campaign plans and excel in various professional fields.

Program Availability

  • Macomb

Scholarships

Western Illinois University awards over 1,000 scholarships annually based on a variety of factors, including academic achievement, talent, leadership, geographical location, field of study, and financial need. To explore all the scholarship and award opportunities available at WIU, please visit the Scholarship Office website.