Bill O’Donnell, Senior VP & COO of Superior Bulk Logistics, Inc.

9/5/00 lecture to Delta Sigma Pi

Two types of people:

· Internalizers (Internalization) – Winners – how can I make that better/what can I do?

· Externalizers (Externalization) – Losers – it’s not my fault/blame someone else!

5 A’s - For Success In Business

Articulate – Written and Oral

Aptitude – 1. by Nature; 2) by Training

Ambition – can lead to Character issues (who are you when nobody is looking?)

Appearance – how does the CEO dress?

Attitude – MOST Critical!